Marketing of SSI Products

Objective To provide financial assistance to SSI units to undertake various activites necessary to increase their sales turnover in the domestic and export markets. To finance corporate entities to enable them to provide support services and/or infrastructural facilities to small scale sector to improve its marketing capabilities Eligible Borrowers Existing SSI units in the small scale sector with a good track record and sound financial position are eligible for assistance under the scheme. New units could also be considered on a selective basis. Specialised organisations incorporated as corporate entities and providing marketing assistance, infrastructure and support services to industrial concerns in the small scale sector. Purpose Assistance under the scheme may be availed of for undertaking various marketing related activities such as: Marketing research. R & D, product upupgradation and standardisation. Preparation of strategic marketing plan Advertising, branding, catalogue preparation, production of audio-visual aids, etc. Participation in trade fairs and exhibitions, undertaking sales promotion tours, etc. Establishing distribution network including showrooms/retail outlets and warehousing facilities. Training of personnel in activities relevant to marketing etc. For setting up new showrooms and/or renovation of existing showrooms for marketing predominantlysmall scale, cottage and village industry products. Such showrooms could be set up within the country or abroad. Development of infrastructure like permanent exhibition centres, industrial parks e.g. garment and software parks, marketing emporia, design and fashion forecasting studios, auction houses (say for floriculture products), container depots and container freight stations and trade centres (within India and abroad) Such infrastructural projects should largely benefit the small scale, cottage and village industries. Setting up of facilities for providing marketing support to SSI units, e.g. data bank, libraries, internet services, etc. Any other activity directed towards promoting the marketing of SSI products in domestic or international markets.

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